MESSENGER SUCCESS STORY

THe Wall street journal

The global news organization created a bot for Messenger that gives people access to the Journal's daily information digests, breaking news and live markets data. Platform development provider Notify.io helped build an experience that engages an audience younger than WSJ's core readership and introduces its world class journalism to new readers around the world.

70%
130k
30%
40%
of monthly active users are daily users
daily active users in first 14 months
increase in unique users in past 3 months
of audience is <24 and 50% is <35 years old
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Source: Facebook Case Study, August 2017